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PR Agency in Los Angeles
Wolf 36 is a Los Angeles PR agency running earned media, launches and executive positioning for B2B and B2C brands. Because the same team runs our influencer work, a creator moment and a press story can be timed to land together.
Earned media. Trade, consumer and business press, worked as ongoing relationships rather than blast pitches. We would rather place three stories with journalists who will take the next call than thirty that nobody reads.
Product and campaign launches. Launch planning across press, creators and paid, with one timeline. The most common failure we are brought in to fix is a launch where the press embargo, the creator content and the paid spend were scheduled by three different teams.
Influencer PR. The overlap between creator work and traditional press is where most of our value sits. Creators are increasingly the outlet, and treating them as media rather than as advertising changes how you approach them, what you can ask for, and what disclosure is required.
Executive positioning. Founders and executives who need to be visible in a specific market: speaking, bylines, podcasts, commentary and the social presence that supports it. Sustained, not a burst around a funding round.
Who this is for. Brands with something new to say, and founders who are already the most interesting thing about their company. Our team's press work spans entertainment, beauty, retail, hospitality and technology, including Disney, Sony, Coca-Cola, Olay and Kimpton.
How we report. Coverage is tracked against the outcome it was supposed to support, not against advertising value equivalency, which we do not use. That means placement quality, audience overlap and what happened to search demand and site traffic in the days around a story, rather than a count of clippings.
Get in touch. Email ruben@wolfthirtysix.com.