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Influencer Marketing Agency for B2B and B2C Brands
Wolf 36 runs influencer marketing programmes out of Los Angeles for brands that need the campaign to justify itself commercially. We handle creator selection, contracting, production, paid amplification and measurement as one piece of work.
B2B influencer marketing. B2B creator work looks nothing like consumer work, and agencies that treat it the same tend to fail at it. The creators are practitioners, analysts, operators and niche newsletter writers. Their audiences are small, and the value of the audience is that it is exactly the buying committee you are trying to reach. Reach is the wrong metric here and we do not report against it. We build a shortlist from who your prospects already read and listen to, negotiate for content that survives being sent internally, and measure against pipeline rather than impressions.
Micro and mid-tier creator programmes. For most consumer categories, a roster of micro and mid-tier creators outperforms a single large partnership on cost per outcome, and it fails less catastrophically when one creator does not land. We build and run these as ongoing programmes: a standing group of creators, a seeding cadence, and a clear line on what gets amplified with paid budget and what does not.
Beauty and personal care. Beauty is the category where creator marketing is most crowded and most measurable at the same time. Our team's work here includes Olay and Secret. The difference between a beauty campaign that works and one that does not is usually product fit with the specific creator's audience rather than production value, so most of our effort goes into the matching stage.
Entertainment and title campaigns. Work for Marvel, Disney and Sony, where a creator campaign has to hit a fixed release date and sit alongside a much larger paid and press push. The constraint is timing and approvals, and the skill is getting creator content cleared without it arriving two weeks after the moment has passed.
What you get. A creator shortlist with the reasoning shown rather than the follower counts alone; contracting, usage rights and FTC disclosure handled; production, or oversight of the creator's own production; paid amplification of the content that is performing; and reporting against the outcome agreed at the start.
Getting started. Tell us the product, the audience and the date. We will tell you whether influencer marketing is the right channel for it, including when it is not. Email ruben@wolfthirtysix.com.