Propel198Mmedia impressions
- Client
- Propel
- Campaign
- Star Wars battling drones, Black Friday
- Services
- Influencer marketing, events, PR
- Year
The brief
Create buzz for the collector's edition of Propel's official Star Wars laser-battling quadcopters on Black Friday.
What we did
Star Wars fans from media and the creator community attended events in New York and San Francisco and shared content in real time. Paid and organic influencer posts used #ItsAllAboutTheBattle, unboxings and event video, amplified with paid media.
Results
198MMedia impressions
184Media mentions
26MSocial impressions
10kSocial shares