Work / Victoria's Secret
Victoria's Secret: Fashion Show 2018 creator experience
Influencer marketing, events.
- Client
- Victoria's Secret
- Campaign
- Fashion Show 2018 creator experience
- Services
- Influencer marketing, events
- Year
The brief
Bring creator Erika Costell to the 2018 Victoria's Secret Fashion Show influencer experience in New York, to build awareness and viewership among her followers.
What we did
Erika covered her behind-the-scenes experience across 6 Instagram posts, 60 Instagram stories and 2 YouTube videos.
Results
73.8M+Impressions
1.9M+Engagements
16.4%Instagram engagement rate
3M+YouTube views