- Client
- Travel Nevada
- Campaign
- Statewide tourism, beyond Las Vegas
- Services
- Social media, PR
- Year
The brief
Position Nevada ahead of competing destinations and spark tourism across the state, beyond Las Vegas and Reno-Tahoe. Nevadans weren't traveling within the state, and the social following was inaccurate and unengaged.
What we did
A traditional and social media strategy built on content pillars including road trips, the modern West, easy getaways, outdoor adventure and events.
Results
2x+Facebook likes
3x+Daily online conversations
+70kTwitter followers
+840%Daily neutral/positive sentiment
Visits to Nevada's destinations increased, along with travelers' time and spending.