MOOD: App launch and integrated campaign
Social media, creator partnerships, paid media, community management, PR.
- Client
- MOOD
- Campaign
- App launch and integrated campaign
- Services
- Social media, creator partnerships, paid media, community management, PR
- Year
- 2025–2026
The brief
Bring a new emotional-wellbeing app to market from zero, making its tools relatable to young people and understandable to the parents, educators and other adults who support them.
What we did
Working with Pivot, Wolf 36 ran one integrated program: recurring social content built on everyday situations like friendship, school pressure and burnout; paid creator partnerships; Meta and TikTok paid distribution; community management in relevant parent and educator groups; launch PR, media outreach and spokesperson preparation; and monthly reporting that connected content visibility with store downloads and app use.
Results
From April 2025 through October 2026, the program's tracker recorded 27,737 app downloads (12,382 Apple and 15,355 Android) and 15.66 million account views across TikTok, Facebook, Instagram and YouTube. Paid creator content recorded a further 650,182 views through September 2026. PR added 233 syndicated pickups of the launch release, plus at least 11 editorial, podcast and radio items, including SheKnows and Authority Magazine.
Downloads are store-reported totals, not unique users. Account views are platform-defined and can include repeat and paid viewing. Paid creator views are reported separately and are not added to the account-view total.