Go-to-Market Strategy in Los Angeles
Who to sell to, what to say and where to launch, with the target lists and plan your sales team needs to start conversations.
Launching to everyone reaches no one
New products and new markets often launch with a broad audience, a generic message and no list of who to call first.
We narrow it down: which customers and partners matter most, what will make them listen, and the order to reach them, across marketing, PR and sales.
Seven parts of one program
Market and competitor research
Who else serves your customers, how they position themselves and where the openings are.
Customer segments
The customers most likely to buy first, described clearly enough to target in ads, outreach and PR.
Positioning and messaging
One clear proposition, with proof points and messages for each segment.
Target account and partner lists
Companies, partners and contacts to approach, with sources noted and gaps flagged.
Launch and market-entry plans
What happens before, during and after launch, by channel and by week.
Sales materials
Decks, one-pagers and email copy that match the marketing, so prospects hear one story.
Measurement plan
The numbers that show the launch is working, agreed before it starts.
Go-to-market strategy campaigns
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View case study →What people ask us
What is go-to-market strategy?
It's the plan for bringing a product or service to a market: who it's for, what to say, which channels to use and in what order.
Is this the same as business development?
It's the marketing side of business development: research, positioning and target lists that make sales conversations easier to start. We don't act as your sales team.
Do you build prospect and partner lists?
Yes. Lists include companies, roles and contacts where they can be found, with sources noted so your team can check them before outreach.
Can you help us enter a new US city or market?
Yes. We research the market, adapt the positioning and plan the launch across creators, PR and digital.