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Digital Marketing Agency in Los Angeles
Wolf 36 plans and runs digital marketing for B2B and B2C brands from Los Angeles: paid social, paid search, content, organic channels and the measurement that holds them together.
The problem we usually get called about. Most brands arrive with channels that were built separately and are now quietly competing. Paid search is buying traffic that organic already had. Paid social is optimising to a conversion event nobody has audited in a year. The influencer programme is reported in a different deck entirely. Nobody can say what any of it returned. The first thing we do is fix the measurement, agree what an outcome is worth, and only then decide where the budget goes.
Paid social. Meta, TikTok, YouTube, LinkedIn and Reddit, depending on where the audience actually is. Creative is built to be tested rather than approved once, and we run creator content as paid inventory where the rights allow it, which is usually the cheapest performing creative a brand has access to.
Paid search. Search, Shopping and Performance Max, with the brand and non-brand split kept visible so the reporting cannot flatter itself.
Social media marketing. Channel strategy, content calendars and community management for brands that need a consistent presence rather than campaign bursts. We are candid about when this is worth paying an agency for and when it belongs in-house.
Content and organic. Content built around what people search for, structured so it can rank, and reused across paid and press. This is slower than paid and we say so; it is also the only channel whose cost falls over time.
Measurement. Analytics and conversion tracking implemented properly, incrementality testing where the budget justifies it, and reporting that shows the business outcome next to the channel metric. If the two disagree we will tell you.
Talk to us. Email ruben@wolfthirtysix.com with your current channel mix and what you are spending. A first conversation is usually enough to say whether we would be useful.