Chaatz38.8Minfluencer impressions
- Client
- Chaatz
- Campaign
- US app launch with Shay Mitchell
- Services
- Influencer marketing, app marketing
- Year
The brief
Introduce Chaatz, a new messaging app, to the US market and drive downloads.
What we did
A partnership with Shay Mitchell, who hosted a digital contest and posted on Facebook, Twitter, YouTube, Snapchat and Instagram over five weeks, supported by paid, earned, shared and owned channels.
Results
38.8MInfluencer impressions
429,000Social engagements
113,500Website visits
1,500Contest entries