- Client
- Hulu
- Campaign
- Student discount launch
- Services
- Influencer marketing, social media
- Year
The brief
Drive sign-ups and awareness for Hulu's new student discount, and create content Hulu could reuse in paid social.
What we did
Wolf 36 partnered with 40 micro and mid-tier creators on Instagram, TikTok and YouTube over two months. Each made content about the offer in their own format: money-saving tips, reviews, art, fashion, food, make-up and round-ups of their favorite Hulu shows.
Results
14.5M+Impressions
1.5MViews
205,000Engagements
17,550Clicks to sign up
17,550 clicks to sign up for the offer, 75% above the sign-up goal.