Work / Oslo Business Region
Oslo Business Region: Science creator trip, Oslo Innovation Week
Influencer marketing, place branding.
Oslo Business Region10M+followers reached
- Client
- Oslo Business Region
- Campaign
- Science creator trip, Oslo Innovation Week
- Services
- Influencer marketing, place branding
- Year
- 2025
The brief
Oslo is a leader in health and climate research and wanted more US researchers to see it as a place to collaborate, relocate and work. Talent recruitment was the top goal.
What we did
A first-of-its-kind familiarization trip for US science creators, climate communicators and thought leaders, timed with Oslo Innovation Week. Content drove traffic to a custom landing page of jobs and research positions in Oslo.
Results
10M+Followers reached
~3MViews
100,000sEngagements
Within a month, Oslo Business Region reported dozens of highly qualified applicants asking about relocating and open positions.