- Client
- Olay
- Campaign
- Daily Facials
- Services
- Influencer marketing, beauty
- Year
The brief
Keep Olay's leadership in packaged beauty while increasing engagement with its younger online audience.
What we did
16 beauty creators showed Olay Daily Facials on YouTube, Instagram, Facebook and Twitter.
Results
100M+Impressions
13.5MViews
3M+Engagements
33k+Clicks to purchase
The campaign beat its goal of 10 million views by 35%.