- Client
- Secret
- Campaign
- Micro-influencer program
- Services
- Influencer marketing, personal care
- Year
The brief
Show what a micro-influencer program could do for two products: Secret Clinical Strength Invisible Solid and Secret Active Invisible Spray.
What we did
151 micro-influencers posted on blogs and Instagram, with a combined reach of 9.47 million followers. Instagram stories made up about 11% of that reach.
Results
151Micro-influencers
9.47MCombined followers
151,067Engagements