Work / Marvel Studios
Marvel Studios: Captain Marvel home release
Influencer marketing, entertainment.
- Client
- Marvel Studios
- Campaign
- Captain Marvel home release
- Services
- Influencer marketing, entertainment
- Year
The brief
Promote the digital and Blu-ray release of Captain Marvel on Instagram.
What we did
Disney partnered with four family-friendly celebrity athletes. Each created content in their own sport around the film's theme, “Higher, Further, Faster”, encouraging fans to believe in their own strengths.
Results
4.3MImpressions
3.2MReach
278,377Engagements
11,300Clicks to purchase