- Client
- DHC
- Campaign
- Ulta launch and Super Collagen
- Services
- Influencer marketing, beauty
- Year
The brief
Build awareness for DHC's launch at Ulta and its Super Collagen collection.
What we did
Over two months, DHC partnered with 24 YouTube and Instagram creators, who developed their own concepts for the launch.
Results
24Creators
8,781Clicks to purchase
464,887YouTube views
8,781 clicks to purchase on DHC's Ulta product page and Super Collagen product pages. On Instagram: 8.1 million impressions, 143,802 engagements, 2.19% engagement rate. On YouTube: 6.6 million impressions, 464,887 views, 21,251 engagements.