Work / Victoria's Secret
Victoria's Secret: Throwback panty collection launch
Influencer marketing, fashion.
Victoria's Secret16%engagement rate
- Client
- Victoria's Secret
- Campaign
- Throwback panty collection launch
- Services
- Influencer marketing, fashion
- Year
The brief
Showcase the launch of the Victoria's Secret throwback panty collection and build awareness among trend-led customers.
What we did
Erika Costell showed off the collection's retro look on Instagram and promoted the line on YouTube, using #retrosexy and #angeladventures to reach her combined following of 8 million+.
Results
8M+Impressions
414k+Views
16.16%Engagement rate
15kClicks to purchase
More than 15k clicks to purchase and a 16%+ engagement rate, above the campaign goal.