- Client
- Olay
- Campaign
- Whip SPF and Total Effects 7-in-One
- Services
- Influencer marketing, beauty
- Year
The brief
Raise awareness of Olay Whip SPF and Total Effects 7-in-One during summer, drive traffic to Target.com and increase online sales.
What we did
Ten high-profile beauty and lifestyle creators showed the products' benefits on Instagram.
Results
4.4M+Combined followers
978k+Story views
1M+Engagements